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For a long time, we said we’d never make our own stationery.
MOXON started as a place to curate, to bring together work from designers and makers we admired, people who thought deeply about form and function. Creating our own products felt like crossing an invisible line. Who were we to add more products to the world?
But the idea kept resurfacing.
After years of handling thousands of notebooks and planners, unpacking them, using them, recommending them, listening to customers talk about what they loved and what they wished was different, patterns started to emerge. There were things we kept reaching for, and things we kept mentally redesigning.
So eventually, we stopped resisting the question and started asking a different one:
If we were to make something, what would it actually need to be?
We didn’t begin with a design brief or a trend forecast. We began with how we actually work.
My desk is rarely tidy. I move between lists, notes, sketches, half-formed ideas and very practical to-dos. I wanted something that could hold all of that without forcing me into a system that didn’t feel natural.
The FORM range grew from that place, a desire for structure that doesn’t feel rigid, and space that doesn’t feel empty.
The B5 size was an early decision. Big enough to think properly, small enough to live on a desk without taking over. Wire-bound, because I am left handed and there's no true flat lay unless it is wire-bound. Pages that guide you gently, but don’t tell you what to do.
Nothing in it is accidental, but nothing is loud either.
What surprised us most was how many decisions we revisited.
Paper weight. Line spacing. Margins. How much guidance is helpful before it becomes restrictive. We made changes that most people would probably never notice but I would, every time I used it.
The daily planner took even longer. Planning is deeply personal, and I was very aware that what works for us won’t work for everyone. The challenge was to create something that supports a day without dictating it.
Some days are full and structured. Others are looser, more reflective. I wanted the planner to be able to hold both.
One of the hardest parts was deciding what not to include.
There are no motivational quotes. No productivity jargon. No pressure to optimise every hour. Just clear space, considered structure, and good materials.
We chose to make everything in the UK, using recycled paper, not because it’s a selling point, but because it felt consistent with how we want to work. Slower, more intentional, fewer compromises.
Putting these products out into the world feels very different to curating someone else’s work.
These notebooks and planners carry our decisions, our taste, and our way of thinking. They’re not designed to impress at first glance, they’re designed to be lived with.
FORM isn’t about reinvention. It’s about refinement. About paying attention to how things are actually used, and quietly improving on that.
This is our first range, and it’s just a beginning. But it’s one that feels honest, considered, and very us.
—
Patsy
Co-Founder, MOXON London
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